An interesting statistic in this article[*] on NYT (reprinted in yesterday's TOI, Mumbai edition) on safety in automobiles: "Outside stimuli — billboards or accident scenes that inspire rubbernecking — accounted for almost 30 percent of crashes; adjusting the radio or CD player, 11.4 percent; talking with passengers, 10.9 percent; adjusting climate control, 2.8 percent; eating or drinking, 1.7 percent. Cell phones accounted for just 1.5 percent of accidents, the study found."
Hm, you know, chaps, perhaps all those creative hoardings telling people not to use their phones when driving are not having quite the desired effect!