*Beep* "You have new novel"

Saw this in the TOI today, from NYT.*Qian Fuzhang, well known Chinese author, has just given push button publishing a whole new meaning.

[His] Out of the Fortress, showed up on tens of thousands of mobile telephone screens on Friday. It is the text-message novel, a new literary genre for the harried masses in a society that seems to be redefining what it means to be harried.
Weighing in at a mere 4,200 characters, "Out of the Fortress" is like a marriage of haiku and Hemingway, and will be published for its audience of cellphone readers at a bite-size, 70 characters at a time - including spaces and punctuation marks - in two daily installments. Other "readers" may choose to place a call to the "publisher," hurray.com.cn, a short text-message distribution company, to listen to a recording of each day's story as it unfolds. All this for a small fee charged, like any text message, directly to the readers' mobile phone accounts.