Table Talk with Varun Deshpande

Table Talk with Varun Deshpande
Date: 23 January, 2022
Time: 21:00 IST

In India, contrary to some western belief, most of us aren’t vegetarian. True, our per capita consumption of animal protein is nowhere near as much as in some more developed economies, but there are a lot of us, so we wind up eating a fair amount between us. I’m a meat eater too, but not one with an untroubled conscience. I’ve tried over the years to reduce my consumption of meat, eating it maybe once or twice a week, but I like it too much to quit entirely.

So, a few years ago, when I was with The Hindu, I was intrigued when my friend Lynn de Souza forwarded some material to me from the Good Food Institute, which had begun operations in India, and suggested I meet up with them. I did, and I have followed their work since. GFI is an international network of non-profits that works towards sustainable ways of giving us our protein, allying with scientists, foundations, governments, entrepreneurs, and corporations.

Our guest this Sunday is Varun Desphande, MD of GFI Asia. Varun has been deeply immersed in healthcare and technology from a very young age, studied chemical and biomedical engineering at Carnegie Mellon, and has worked on implementing digital health in India and the USA.

We will talk, as we usually do on Table Talk, about formative food memories, and from there we will go on to his journey to GFI and why he chose this work to focus on and more about what GFI does. Along the way, we will learn about the two main streams in this field, lab-gown meat and plant-based meat substitutes, and what the latest developments are. We will chat for a couple of hours, more if Varun and you folks are amenable. And, as ever, there will be plenty of time for audience questions.

Giving back

Table Talk is free to attend, but we ask our guests to name a charity or cause they support, and we ask those attending to make a donation to that cause, Varun has two choices, GFI itself — it is a non-profit, as I said above, and this is their donation page — and Fortify Health Foundation, which works on anaemia and neural tube defects in India, through flour fortification. You can find out how to donate via this page.

Attending

You will need to go to the Zoom link and register with a valid email address, after which you will get the link to join the event.

To get notifications of new episodes and links to past episodes, please subscribe to:
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(About Table Talk and past guests.)

Chances are…

There was a time in advertising, when a lot of ad copy started with ‘Chances are…’

And back when I was a junior trainee dogsbody in Lintas, my reporting boss, Cherian Varghese, reacted to copy we showed him with either ‘Chances are there’ or, more often, ‘Chances are lesssss.’

These things are important for context.

So, one night, we were all up late in Express Towers, finishing off stuff for the weekly meeting at our big client in Pune. Our creative director and the client servicing team would be at VT in the morning to catch the Deccan Queen to go present stuff to the client’s top brass. There was a lot of work, print ads, hoardings, TV scripts, and below-the-line stuff like leaflets.

Cherry kept bouncing our ideas, our headlines, body copy even. We heard ‘Chances are less’ many times that night. At some point, in one of the smaller items, one of us put dummy copy in the layout as a place-holder. Only, instead of the usual Lorem Ipsum, we filled up the available space with ‘Chances are less, chances are less, chances are less,’ and ended with ‘Chances are there.’ We were mighty amused with our wit.

We ordered dinner. The night wore on. We were tired. We took printouts, made mock-ups, packed envelopes with the creative that the junior AE would ferry to the station.

We forgot* to change the dummy text.

The next day, Adi Pocha, our CD, was presenting the creative. When it came to this leaflet, glancing down seeing copy starting with ‘Chances are,’ which, as I said, was a bit commonplace, he didn’t tell client that the layout had placeholder copy which would be worked out later, as he would have normally, and began to read.

The next day at the agency, Adi, to his credit, didn’t chew us out. He just said, ‘You bastards.’

* Or did we?

Table Talk with Kurush Dalal

Table Talk with Kurush Dalal
Date: 9 January, 2022
Time: 21:00 IST

Kurush has been our guest before, so I won’t re-introduce him. We will chat this time about the same broad area: the intersections of food, cooking, archaeology, anthropology, culture, and also what he’s been doing since we chatted back in May.

We’ll chat for at least a couple of hours, including questions from and discussion with the audience, and may go on longer, if Kurush and you are willing.

Attending

You will need to go to the Zoom link and register with a valid email address, after which you will get the link to join the event.

To get notifications of new episodes and links to past episodes, please subscribe to:
- this Google Group: https://groups.google.com/d/forum/ttandfps
- and / or this Telegram Channel: https://t.me/TTandFPS

(About Table Talk and past guests.)