Did Douglas Adams foresee Googlebombing?
Our favourite googlebombs: miserable failure, which we read about in the TOI; dishrag of india, which we most certainly didn't read about in the TOI; and what we think was the first widely passed around googlebomb, weapons of mass destruction.
What's a googlebomb? Read this, or just enter one of the italicised phrases in a Google search box and hit 'enter' for a practical demo.
Sometimes it becomes counterproductive to be commented about too much, though. The "dishrag" effort points now to several bloggers pages about the bomb, with the intended victim coming in fifth. When i last checked, that is. :-)