Thursday, 16 June 2005

If you can't go, call.

Pal Devangshu Datta in Business Standard:
Unfortunately, we carry cellphones into all sorts of situations and a corollary to Murphy’s Law guarantees that the cellphone will always ring when the user is in the loo.

As this happens, over time, the preferred ring tone becomes associated with popular brands of toilet paper and soap.

If the ringtone happens to be a religious hymn or patriotic ballad, this isn’t particularly appropriate. It gets worse once the ringtone starts to trigger Pavlovian responses by actually provoking the desire to perform natural functions.
Read on.

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