In India, you might think that if you buy enough newspaper ads, those same newspapers won't bother to check the claims you make in those ads. The papers wouldn't want to lose ad money, right? But that old equation is changing, thanks to one scrappy youth magazine called JAM and the collective investigative strength of the Indian blogosphere.Read the rest of Mark Glaser's piece on the IIPM's tiff with the blog world here, on Online Journalism Review. Glaser also wrote about the mediaah! affair in March, and OJR's Shefali Srinivas reported the Citizen Journalist response to the December earthquake and tsunami.