So says Amy Sutherland. And you've got to believe her. She wrote the book. Well, a book. It's called Kicked, Bitten and Scratched: Life and Lessons at the Premier School for Exotic Animal Trainers.
Seriously though, the stuff she says makes sense. Reward behavior you would like to see more of. (Though the flip-side, ignoring the stuff you don't like, isn't easy for most of us.) Understand your