Honey, where did I leave the keys?

If you can't remember where you park, you need this.

Eliminate the embarrassment and possible danger of forgetting where you parked the car. The world’s most helpful key holder remembers where you parked, minds the meter, lights the key hole, and neutralizes static electricity. It records and plays a 15-second memo—example: “I parked on Level B, row 2.”

The LCD timer with running seconds doubles as a clock. Touch the rubber static pad to a metallic surface and you can open your car without receiving a nasty shock. Push a button to activate the bright LED light. Uses 1 “AAA” battery and 2 cell batteries (all included). 4"L x 1"D x 2"H.

But, as a BBC Science test we just took mentions at some point, women are more likely to remember where the bloody keys are in the first place.